Developing And Conducting A Successful Capital Campaign Essay -- Fund-

Developing And Conducting A Successful cracking CampaignA bully campaigning is an effort to raise funds for the capital needs of an organization or institution. This includes acquisition of property or equipment, construction, renovation, endowments, special projects and programs. Capital campaigns argon an cursory necessity, from time to time, in the life of an institution especially when it is part of an institutions master or long-range plan. The efforts of a capital campaign are of major proportions usually taking place over several years.The reason I have undertaken the research of developing and conducting a successful capital campaign is because I have been in environments where capital campaigns were being conducted. As an undergraduate at Cal State Dominguez Hills, I recall the ground breaking of the Loker Student Union, which was in the last phase of its campaign. I also remember when the campus took on the task to raise fund for the Challenger Center it was considered in the pre-public phase of the campaign. As a professional, I have been fortunate to be part of two capital campaigns, UCLAs and the Greater Los Angeles Zoo Associations. In 1993 at UCLA, I was an low-level to the Director of Development of the Neurosciences in the School of practice of medicine. Along with the other campus schools, I was elusive in the planning and preparation that occurred before the capital campaign called the pre-public phase. It was a very educational experience that I enjoyed. In 1997/98, as a Manager of the Capital Campaign at the Greater Los Angeles Zoo Association, I was involved in efforts during the capital campaign called the public phase. While my experience at the Zoo was also education, I realized that components of the ca... ...le to exceed its goal.BIBLIOGRAPHYCapital Ideas, by M. Jane Williams, Fund-Raising Institute, second Edition, San Francisco, 1979Conducting a Successful Capital Campaign, by Kent E. Dow, Jersey Bass Publisher, San Francisc o, 1991Capital Giving Transition from 80s to 90s, by J.P. Butler III, CASE, Bethesda, MD, 1986Prerequisites for potential Campaign Success, by John Grezenbach, Corporate Report, Chicago, IL, 1986Key Elements to a Successful Capital Campaign, by Anita Morin, Capital District Business Review, 1996Capital Quest, Inc., Traditional Phases of Capital CampaignMichael Marek, Organizing a Capital CampaignRocky Mountain Institute NewsletterGeorgia Tech Capital Campaign UpdateUniversity of Miami School of Medicine Capital Campaign UpdateUniversity of Findlay Capital Campaign OfficeGroup 121 Consulting Firm